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Selling at Advanced Therapies Week: Early Cell and Gene

Phacilitate Advanced Therapies Week focuses on cell and gene therapy manufacturing and commercialization, and lands early in the year, which makes it an early read on close to the same modality-specific audience the fall shows reach, useful for CDMOs and tools vendors setting up the year.

5 min readUpdated Jul 20, 2026

Advanced Therapies Week opens the year for the cell and gene therapy manufacturing audience. It reaches close to the same modality-specific crowd as the spring and fall advanced-therapy shows, but lands early enough to shape a seller's plan for the rest of the year.

Next edition: January 18-21, 2027, San Diego, CA (San Diego Convention Center). Dates are confirmed by the organizer. One of the first modality-specific shows of the calendar year. Check the official site for the latest before you plan around it.

What Advanced Therapies Week is

Run by Phacilitate, Advanced Therapies Week focuses on cell and gene therapy manufacturing, commercialization, and investment. Its audience is weighted toward advanced-therapy developers, the CDMOs and contract manufacturers that produce cell and gene therapies, analytical and tools vendors, and investors focused on the space. Compared with a scientific meeting like ASGCT, it leans further toward manufacturing, commercialization, and business-development conversations.

The GTM signal at Advanced Therapies Week

Exhibiting here is a sharp, modality-specific signal: the audience filter to cell and gene therapy is already done, so a booth means budget committed to visibility in front of exactly that crowd. A named speaker tied to a specific program or capability is an equally sharp contact-level hook. Because the show sits early in the year, presence is also an early read on which accounts are actively investing in the modality this cycle, ahead of the later shows. See selling around life science conferences for how to weigh the three signals.

The outreach window

Exhibitor and speaker lists become public ahead of the January event, giving a window to cross-reference the roster against your cell and gene therapy account list and plan specific outreach before the show opens. Because it lands at the start of the year, it doubles as a planning input: the accounts visible here are a useful shortlist to carry into the spring and fall advanced-therapy shows. On-site outreach works as a fallback, and the post-show window holds for a few weeks while a reference to a specific conversation is still fresh.

Who this matters most for

A CDMO with cell and gene therapy manufacturing capability should treat Advanced Therapies Week as an early-year priority, since the audience is a near-direct match for that buyer. A tools or services vendor serving advanced-therapy workflows will find a tight fit here. A CRO running cell and gene therapy trials can use it as an early read on active programs for the year ahead.

Where Arcova fits: Arcova tracks which of your fit-qualified accounts and contacts are exhibiting, presenting, or attending Advanced Therapies Week and dozens of other US life science conferences, and surfaces it before the show opens, while it is live, and for a short window after it wraps. See the conference intelligence section on the Arcova homepage for more.
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Frequently asked questions

What is Advanced Therapies Week?

Advanced Therapies Week, run by Phacilitate, is an annual event focused on cell and gene therapy manufacturing, commercialization, and investment. It brings together advanced-therapy developers, their manufacturing partners, and the investors and vendors that support the modality, early in the calendar year.

How does it compare to ASGCT for GTM purposes?

Both are modality-specific to cell and gene therapy, but Advanced Therapies Week leans more toward manufacturing, commercialization, and investment, while ASGCT leans more scientific and translational. Advanced Therapies Week also lands earlier in the year, which makes it a useful first read on the modality-specific audience before the spring and fall shows.

Who attends Advanced Therapies Week?

The audience is weighted toward cell and gene therapy developers, the CDMOs and contract manufacturers that produce advanced therapies, analytical and tools vendors, and investors focused on the space. It skews toward manufacturing, commercialization, and business-development roles.

Is Advanced Therapies Week useful outside cell and gene therapy?

Not really. Like ASGCT, it is a narrow, modality-specific filter. It is highly valuable for identifying and timing outreach to cell and gene therapy accounts, and largely irrelevant for a seller whose ICP sits outside that modality.

Related reading

Reference

US life science conference calendar

A working calendar of the major US life science conferences that matter for go-to-market: what each show is, who attends, therapeutic and functional focus, typical timing, and the outreach window it opens.

Guides

Selling around life science conferences

How to turn exhibitor, speaker, and attendee presence at BIO, ASCO, ASH, SITC, ESMO and other life science conferences into timed outreach, not a badge scan you follow up on weeks later.

Playbooks

GTM playbook for CDMOs

A practical go-to-market playbook for CDMOs: how modality and manufacturing scope reshape the ICP, which readiness signals actually predict a capacity or tech-transfer need, conference strategy, and outreach cadence.

Playbooks

GTM playbook for tools & services vendors

A practical go-to-market playbook for life science tools, instruments, software, and research services vendors: how the ICP differs from a clinical-stage playbook, which signals matter most, conference strategy, and cadence.

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